ʻO ke kuko no ka huakaʻi a me nā hopohopo palekana hohonu - Nā hālāwai pilikino me ka honua kikohoʻe - ITB Berlin e kuhikuhi ana i kona kū ʻana ma ke ʻano he World's Leading Travel Trade Show ® - E hoʻopaʻa i nā helu ma ka ITB Berlin Convention a hoʻonui i nā mea kūʻai kūʻai honua - Ke hana ʻia nei nā hoʻomākaukau no ITB Kina ma Shanghai
ʻOiai ʻo ka mākeke o ka honua a me ka mea hoʻokele o ka ʻoihana huakaʻi honua ʻo ITB Berlin i hōʻike hou i kona kūlana ma ke ʻano he World's Leading Travel Trade Show ®. Ua hoʻonui nui ʻia ka nui o ka poʻe malihini kālepa o ka honua a ma 28,000 mau ʻelele (he piʻi o 7.7 pākēneka) i komo i ka 14th ITB Berlin Convention i hōʻea i kahi moʻolelo hou. Eia naʻe, ma ka 109,000 ka nui o ka heluna malihini kipa i ka makahiki i hala ma muli o ka hoʻouka kaua ʻana ma nā kahua mokulele o Berlin.
I kēia manawa i ka pau ʻana o ka hōʻike ʻana i nā lā ʻelima o nā huahana ʻoihana, ʻo ka hopena hiki ke huki ʻia: ʻo nā hālāwai alo a me ke alo ma waena o nā hoa ʻoihana mai nā wahi a puni o ka honua ua lilo i mea koʻikoʻi, ʻoi aku hoʻi i ka manawa o ka maopopo ʻole a me nā pilikia geopolitical. . Ua ʻike ʻia kekahi o nā ʻano i paʻa ma nā wahi āpau o ka ʻoihana huakaʻi i kēlā me kēia hale hōʻikeʻike 26: ua lawe ka hoʻololi kikohoʻe ma luna o ka ʻoihana kūʻai aku i ka mākaʻikaʻi me ka wikiwiki hanu. ʻO nā wānana maikaʻi no ka hoʻokele waiwai o ʻEulopa a ʻo ia hoʻi no Kelemania ʻo ia kekahi o nā mākeke kumu nui no ka mākaʻikaʻi honua ua hāʻawi pū i ka hoʻonui ʻana i ka ʻāpana. ʻO nā manaʻolana kiʻekiʻe o ka ʻoihana huakaʻi no 2017 ua kōkua nui ʻia e ka manaʻo maikaʻi loa i waena o nā mea kūʻai aku, ʻoiai ua hāʻule ka hana ʻole i nā helu haʻahaʻa. ʻO kekahi kumuhana i hoʻopaʻa ʻia i nā mea hōʻikeʻike a me nā malihini a puni ka manaʻo nui o nā mea kūʻai aku no ko lākou palekana.
Dr. Christian Göke, CEO of Messe Berlin GmbH: “Even in these uncertain times people refuse to be put off from travelling. They are prepared to adapt to the new situation and bring their personal holiday needs into line with the changes taking place in society. They now carefully think their holiday plans over and afford a great deal of consideration to their personal safety.“
Wahi a Dr. Christian Göke, i kēia makahiki e hoʻi nā mea hōʻikeʻike a me nā malihini ma ITB Berlin i ka home me kahi leka e like me ka ikaika e like me ka mea i maopopo: "ʻAʻole kūpono ka racism, protectionism, populism a me nā pale ma waena o nā lāhui me kahi ʻoihana mākaʻikaʻi holomua. . ʻO ka ʻoihana huakaʻi kekahi o nā lālā nui loa o ka ʻoihana honua a ʻo kekahi o kāna mau mea hana nui. Hoʻoikaika ia i ka ʻike honua ma nā ʻano he nui a kōkua i ka ulu ʻana o ka hoʻokele waiwai lōʻihi. Ma nā ʻāina he mea koʻikoʻi ka mākaʻikaʻi i ke ola o ka poʻe a ʻo ka hopena e hōʻoiaʻiʻo i ka hoʻokele waiwai.
Mai 8 a 12 Malaki 2017, ma luna o nā lā ʻelima o ka hōʻike, ʻoi aku ma mua o 10,000 mau hui hōʻikeʻike mai 184 mau ʻāina a me nā wahi i hōʻike i kā lākou huahana a me nā lawelawe ma 1,092 kū i nā malihini. Ua hōʻike ka ʻoihana mākaʻikaʻi honua i kāna mau huahana a me nā ʻano hou loa ma kahi e uhi ana i 160,000 square meters. Ma ka 51st edition o ITB Berlin he mea kupanaha ka nui o nā mea kūʻai aku i kahi mana hoʻoholo. Ua ʻōlelo ʻia he ʻelua hapakolu o ka poʻe malihini kipa e kūʻai i nā huahana huakaʻi. Ua hiki i ka 80 pakeneka o nā lālā Buyers Circle ke hoʻoholo pololei a loaʻa iā lākou ma mua o ka hapalua miliona miliona. Ma luna o ka hapakolu o nā mea kūʻai aku i hiki ke hoʻolilo ma mua o ʻumi miliona euros.
Aia ka mākaʻikaʻi ma Botswana ma ke ʻano he Official Partner Country o ITB Berlin. Ma ka pō o ITB Berlin Botswana i hoʻokipa i kahi hanana wehe kupaianaha, e hoʻoulu ana i ka makemake o ka ʻoihana mākaʻikaʻi no nā mea hou aku. Me kāna mau hana mākaʻikaʻi hoʻomau, nā safaris a me nā hana mālama holoholona hihiu, kāna mau pua nani a me kāna mau moʻomeheu moʻomeheu, ua hoʻonoho kēia ʻāina ʻāina hoihoi i ke komohana hema o ʻApelika iā ia iho ma ka mākeke ʻo ia kekahi o nā wahi hoʻomaha maikaʻi loa ma ka ʻāina ʻApelika. Ma ke ʻano he wahi ʻōmaʻomaʻo i ka puʻuwai o ʻEulopa Slovenia, ʻo ka Convention & Culture Partner o ka hōʻike, hōʻike i nā manaʻo mākaʻikaʻi hoʻomau a me kahi ākea o nā wahi moʻomeheu ma ITB Berlin.
Ke hoʻomau nei ka hoʻololi kikohoʻe o ka ʻoihana holoʻokoʻa i mua me ka wikiwiki. Ma muli o ke koi kiʻekiʻe ua hōʻike ʻia ka eTravel World i kahi keʻena hou. Ma waho aʻe o ka Hale 6.1 i loaʻa i nā malihini he nui nā mea hou i ka Hale 7.1c. Ua ʻoi aku ka maikaʻi o ka eTravel World i nā mea hōʻikeʻike honua a me nā mea hoʻomaka mai ka honua holoʻokoʻa. ʻO ka hoʻonui nui ʻana o nā mea hoʻolako ʻōnaehana uku i hōʻike pū i ka ulu nui o ka ʻenehana huakaʻi. E hōʻike ana i kahi mākeke ulu wikiwiki hou, ua hoʻolauleʻa ʻo Medical Tourism i kāna hoʻomaka. Ma waena o nā lāhui ʻē aʻe, ʻo Turkey, Dubai, United Arab Emirates, Polani a me Belarus i hāʻawi i kahi hōʻike koʻikoʻi o ka ʻike a me nā huahana huakaʻi lapaʻau hou loa ma ka Medical Pavilion.
E hōʻike ana i 200 mau kau a me 400 mau mea haʻiʻōlelo i loko o kahi manawa o ʻehā lā, ʻo ka ITB Berlin Convention i kuhikuhi i kāna kuleana ma ke ʻano he hanana alakaʻi honua o kāna ʻano. ʻO nā kumuhana hou loa mai nā pilikia geopolitical a me nā pōʻino a hiki i ka naʻauao akamai i hōʻike ʻia he mea hoihoi i nā malihini. 28,000 mau malihini kipa (2016: 26,000) i hele i ka 14th edition o ka ITB Berlin Convention i mālama ʻia ma ʻewalu auditoriums ma ka Berlin Exhibition Grounds.
Ua hoʻopaʻa ʻia ka hōʻike nui loa o ka honua o ka ʻoihana mākaʻikaʻi no nā mahina ma mua a ua pōmaikaʻi mai ka hoʻolālā hale hou. ʻO David Ruetz, ke poʻo o ITB Berlin: "Ua hoʻokipa maikaʻi ʻia ka hoʻonohonoho hou ʻana o nā keʻena e nā mea hōʻikeʻike a me nā malihini. Hoʻohālikelike ʻia i ka makahiki i hala ua hiki iā mākou ke hāʻawi aku i kā mākou mau hoa ma kahi o 2,000 mau mika square hou aʻe o ka papahele o ka papahele.
Wahi a nā helu mua, ma ka hopena pule ma kahi o 60,000 poʻe i hele mai e ʻike e pili ana i nā ʻano hou loa ma ke kahua hōʻike. E like me nā makahiki i hala, ua hiki ke kākau i nā huakaʻi ma ITB Berlin.
ʻOiai ʻoiai ʻo ITB Berlin 2017 e hoʻomākaukau ana e hōʻiliʻili ana i ka wikiwiki no ka hanana pūnaewele e hiki mai ana o ka ʻoihana huakaʻi honua: ITB China, ka mea e hoʻokuʻu ʻia ma Shanghai, e kūkulu a hoʻoikaika i ke kūlana mākeke o ITB ma Asia. Mai ka 10 a hiki i ka 12 Mei e hōʻike ʻia kekahi o nā hui huakaʻi alakaʻi o Kina ma ka Shanghai World Expo Exhibition and Conference Center kahi i hoʻopaʻa ʻia ai ka wahi hōʻike. Ua kākau mua ʻia kahi mokuna hou a kūleʻa e Messe Berlin ma kekahi ʻāpana o Asia. Hoʻokuʻu ʻia i nā makahiki he ʻumi i hala aku nei, ua hoʻokumu ʻo ITB Asia, i hana ʻia i kēlā me kēia makahiki ma Singapore, ʻo ia ke alakaʻi alakaʻi B2B no ka mākeke huakaʻi ʻAsia. Ma lalo o 800 mau mea hōʻikeʻike mai nā ʻāina he 70 a ma kahi o 9,650 mau mea komo mai 110 mau ʻāina, e kuhikuhi ana kēia hōʻike kālepa a me ka hālāwai kūkā i ke ala i mua no ka ʻoihana mākaʻikaʻi o Asia.
ʻO Tshekedi Khama, ke kuhina o ka mākaʻikaʻi o Botswana, ka ʻĀina Hoʻohui Kūikawā o ITB Berlin 2017:
"No mākou, ʻo Botswana, mahalo nui mākou i ka hiki ke hui pū me ITB Berlin. He mea hiki ʻole ke hoʻomaka i kēia pilina ma waena o Botswana a me ITB Berlin. Pehea ka lōʻihi o ko mākou hiki ʻana i ko mākou wahi i kēia manawa, a maopopo ka ʻike i loaʻa iā Botswana. Ua ʻike maopopo mākou i hele mai i ʻaneʻi me nā manaʻo āpau e loaʻa i nā mea āpau no ko mākou ʻāina e like me ka hiki a e kaʻana like me nā ʻāina ʻē aʻe a komo pū me ITB Berlin. He manawa maikaʻi loa ia a ʻoi aku ʻo ITB Berlin ma mua o ka mea aʻu i noʻonoʻo ai. Manaʻo wau ua hōʻike pū ʻia ma ka hōʻike ʻana i ka pō Poalua a me ke ʻano o kā mākou hui, manaʻo maoli lākou ua loaʻa iā lākou ka pumehana o Kelemania, Berlin a ʻoi aku hoʻi o ITB Berlin. He hana naʻau kēlā, ua hoʻokiʻekiʻe loa ʻoe iā mākou a ua hauʻoli nui mākou e hui pū me ITB Berlin. Hiki iā mākou ke hele a ʻōlelo aku ua hauʻoli nui mākou a ua hoʻohanohano ʻia mākou i lilo i mau hoa pili ITB Berlin no 2017. ʻO kēia wale nō ka hoʻomaka. "
ʻO Kauka Michael Frenzel, Pelekikena o ka Hui Pekelala o ka ʻOihana Hoʻokipa Kelemania (BTW):
"I kēia makahiki ʻo ITB Berlin ke kahua nui o ka ʻoihana mākaʻikaʻi no ka hana ʻana i ka ʻoihana, ka loaʻa ʻana o ka hoʻoikaika a me ka hoʻololi ʻana i ka ʻike, a me ke kamaʻilio kokoke ʻana a me ka ʻike ʻana i kekahi i kekahi. Ua hui ka honua ma Berlin, a ma ITB Berlin, ʻaʻohe palena a me nā pā. Ua hui maoli ʻia nā lāhui a me nā moʻomeheu like ʻole, a ʻo ia ka ʻōlelo a mākou e lawe ai i ka home a hoʻoili i ka honua. Pono e wāwahi ʻia nā pā a ʻaʻole nā mea hou i kūkulu ʻia, ma ka manaʻo o ke kanaka a ma ka honua. Hoʻolaha ka huakaʻi a me ka mākaʻikaʻi i ka ʻike honua, a no ka hana ʻana pēlā pono e hoʻomau ka hiki i kā mākou mea kūʻai ke hele manuahi. Pono nā aupuni e pale i ko lākou mau makaʻāinana. Eia nō naʻe, ʻaʻohe palekana holoʻokoʻa, ʻo ia ke kumu e ʻimi ai kekahi e hana a mālama i kahi kaulike ma waena o ka palekana a me ke kūʻokoʻa.
Norbert Fiebig, Pelekikena o ka German Travel Association (DRV):
"He maikaʻi loa nā manaʻo no 2017. ʻO ke kuko no ka huakaʻi ma waena o nā poʻe Kelemania e noho mau ʻole. Ua hoʻoholo mua ka poʻe he nui i kahi huakaʻi a hoʻopaʻa i kā lākou hoʻomaha kauwela. Ke hoʻolālā nei kekahi poʻe i kā lākou mau lā hoʻomaha no ka manawa maikaʻi loa o ka makahiki. ʻAʻole ʻo ITB Berlin wale nō kahi mākeke kaulana no nā wahi huakaʻi. He hōʻailona hoʻi ia o ka hoʻopaʻa ʻana i nā ʻano no ke kau huakaʻi e hiki mai ana. I kēia makahiki ua hōʻike ʻo ITB Berlin i ka makemake o ka lāhui Kelemania i ka huakaʻi a me ke ʻano maikaʻi ma waena o nā mea kūʻai. ʻOiai ʻo ka German Travel Association ko mākou manaʻo ma ITB Berlin i kālele nui ʻia i ka digitalization, kahi ʻano mega, no ka mea, ʻo ia kekahi o nā pilikia nui o ko mākou manawa. Pono mākou e ʻimi i nā ala hou e hoʻoikaika nui ai i ke ʻano o kēia ʻano."
Kiʻekiʻe kiʻekiʻe o ka manaʻo media a me ka makemake politika
ʻOi aku ma mua o 5,000 mau mea nūpepa accredited mai 76 mau ʻāina a ma kahi o 450 mau mea kākau moʻolelo mai 34 mau ʻāina i hōʻike ʻia ma ITB Berlin. ʻO nā poʻe kālai'āina a me nā diplomats mai Kelemānia a me nā ʻāina ʻē i hele mai ma ka hōʻike. Ma waho aʻe o 110 mau ʻelele, 72 mau kuhina, 11 mau ʻelele mokuʻāina a me 45 mau ʻelele mai ka honua i kipa aku iā ITB Berlin.
E mālama ʻia ka ITB Berlin aʻe mai ka Pōʻakolu, 7 a i 11 Malaki 2018.
E pili ana iā ITB Berlin a me ka Convention ʻo ITB Berlin
ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at www.itb-convention.com. Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.
