ʻOiai ka loaʻa kālā o $35.6 biliona ma 2016, pono nā mokulele e hoʻololi i ka manaʻo i ka loaʻa kālā a me ka loaʻa kālā e kū mai ana mai ke kālepa kelepona, e like me ka pōkole ʻoihana mahina hou mai CellPoint Mobile, "Mobile Commerce and Payment Innovation Across the Airline Sector."
ʻO nā mokulele e kākoʻo ana i nā hoʻolālā kālepa kelepona a me nā hoʻonā uku e pōmaikaʻi ma ka hoʻokumu ʻana i nā loulou kūloko i kēia manawa i ʻike ʻole ʻia i ke ala pololei a me nā kūʻai ancillary, e like me ka pōkole, a hana lākou i kahi manaʻo noʻonoʻo holoʻokoʻa e pili pū ana me nā ʻano mobile-centric o kā lākou poʻe kaʻa.
Nui ka loaʻa kālā, me ka eMarketer e wānana ana i nā kālā huakaʻi kikohoʻe honua holoʻokoʻa he $817 biliona e 2020. Wahi a ka noiʻi mai SITA, ʻoi aku ma mua o 90% o ka poʻe huakaʻi makemake e hoʻohana i nā polokalamu kelepona e ʻimi i nā mokulele, loaʻa nā hōʻano hou o nā mokulele a loaʻa i nā papa holo moku - he aha SITA kapa ʻia ʻo "ka huakaʻi hui." Ke koi nei ka poʻe mākaʻikaʻi i ka pilina hilinaʻi e hāʻawi iā lākou i ka mana hou aku i ko lākou ʻike huakaʻi a hoʻonui i kā lākou mau koho no nā kūʻai huakaʻi hele.
"Pono nā mokulele e hoʻonui i ko lākou noʻonoʻo ma mua o ke kūʻai ʻana aku i nā lumi wāwae ʻoi aku ka nui o ka lumi wāwae, ka pahu ma luna o ke poʻo a i ʻole kahi lā hele i ka lumi hoʻokipa mokulele," wahi a CellPoint Mobile. "ʻO kahi huakaʻi maʻamau e pili ana i nā wahi paʻi he nui ma waho o ke kahua mokulele a i ʻole nā mokulele, no laila no ke aha ʻaʻole ʻoi aku ka nui o nā mokulele e ʻimi nei i nā manawa hou aʻe e hoʻokō i ka pono o kā lākou poʻe kaʻa no nā kālepa maʻemaʻe, palekana, ma ka hele ʻana mai kā lākou mau polokalamu kelepona?"
ʻO ka lanakila ʻana i nā pilikia kālepa Mobile he mea nui
ʻAʻole hiki i nā mokulele he nui ke hoʻohana i nā pono o ke kālepa kelepona no nā kumu e komo ai:
• Absence of e-commerce as a core element of corporate business, marketing and sales strategy
• Siloed operations and lack of ownership for mobile commerce and mobile payments across multiple touchpoints
• Failure to deploy secure and efficient payment technologies that build revenue while reducing the need for travelers to repeatedly expose confidential financial information
• Legacy technology limitations that make it difficult or expensive to build effective e-commerce and mobile payment technology on the back of aging or resource-constricted IT infrastructures
Pono nā mokulele e noʻonoʻo i nā manaʻolana o ka poʻe huakaʻi i hoʻokumu ʻia e nā ʻano e like me ka kaʻana like a me ke kūʻai ʻana ma ka pūnaewele pilikino. ʻOiai ʻo Airline Trends e hoʻomaopopo ana i nā huahana a me nā lawelawe hou i loko o ka ʻoihana hoʻokahi e hoʻokiʻekiʻe i ka pae no nā ʻoihana āpau, koi ʻo CellPoint Mobile i nā mokulele e hoʻohālike i kā lākou mau hana kelepona a ʻoi aku ka nui ma hope o nā alakaʻi kālepa kelepona kūleʻa a me nā hoa mokulele hou.
Hoʻomaopopo ka pōkole i nā hana mokulele o kēia manawa e kākoʻo i ka neʻe ʻana, ma o ka hoʻohui ʻana i ka mokulele a me nā pūnaewele a me nā polokalamu i hōʻailona ʻia e maʻalahi ai ka hoʻonohonoho ʻana a i ʻole hoʻololi i nā hoʻonohonoho huakaʻi, koho i kahi noho a loaʻa i nā palapala holo. Akā, hāʻawi ʻia i ke ʻano hoʻokūkū nui o ka ʻoihana mokulele, koi ʻia nā mea lawe e hoʻomaikaʻi i kā lākou mau ʻenehana ʻenehana, hoʻonui i ka ʻoihana ʻoihana o ka e-commerce a me ka ʻike mea kūʻai aku, a hoʻohana i ka noʻonoʻo kūʻai kūʻai e hopu i ka loaʻa kālā piha o ka ʻoihana kelepona a me nā kaiapuni uku. .
