Ke wehe nei ka Ascott Limited (Ascott) i kāna hōʻailona hou loa, ʻo Lyf, i hoʻolālā ʻia a mālama ʻia e nā millennials e makemake ana e ʻike i nā wahi e like me ka poʻe kamaʻāina.
Ma waho aʻe o nā manaʻo hoʻokipa kuʻuna, hōʻike ʻo Lyf i kahi ala hou o ka noho ʻana a me ka hui pū ʻana ma ke ʻano he kaiāulu, e pili ana i nā malihini me nā hoa huakaʻi a me nā mea hoʻololi.
Ua ʻōlelo ʻo Mr Lee Chee Koon, ka Luna Nui o Ascott: "Ua hoʻokumu ʻia nā Millennials i ka hapaha o nā mea kūʻai aku o Ascott a ua mākaukau kēia māhele e ulu nui. He hale kūʻokoʻa ʻo Lyf no kēia demographic, me nā ʻenehana, nā mea hoʻomaka a me nā poʻe mai ke mele, media a me nā ʻano. ʻAʻole mākou e wehewehe i nā millennials ma o ka makahiki akā he hanauna kaiapuni lākou i makemake i nā ʻike a makemake e lilo i ʻāpana o kahi kaiāulu. E hāʻawi ʻo Lyf i nā jetsetters honua a me nā trendsetters me ka manawa kūpono e 'Live Your Freedom' i loko o kahi kaiapuni ikaika a me ka pūnaewele me nā mea hana like like e lawe mai i nā manaʻo hou aʻe i ke ola. ʻO ka mea nui loa, hiki iā lākou ke hōʻoiaʻiʻo i ka maikaʻi kūlike i nā huahana a me nā lawelawe, hāʻawi ʻia i ka moʻolelo o Ascott i ka hoʻokele ʻana i nā waiwai lanakila ma ka honua holoʻokoʻa. Me ka piʻi nui ʻana o ka coliving a me ka hana pū ʻana, manaʻo ʻo Ascott e loaʻa iā 10,000 mau ʻāpana ma lalo o ka inoa Lyf ma ka honua holoʻokoʻa e 2020.
Ua hoʻohui ʻo Mr Lee: "E hōʻailona ʻo Lyf i kahi mea nui i ka huakaʻi hou a Ascott e hoʻolālā i nā huahana a me nā ʻike no ka wā e hiki mai ana. Ke ʻimi nei mākou i nā pūnaewele ma nā kūlanakauhale ʻīpuka koʻikoʻi no Lyf a ua wehe mākou i nā ʻaelike hoʻolimalima a me ka hoʻokele e hoʻokō i ka ulu nui o ka noi no nā wahi noho like - me Australia, Farani, Kelemānia, Indonesia, Iapana, Malaysia, Singapore, ʻO Thailand a me United Kingdom. Ke piʻi nei mākou e hoʻokō i kā mākou pahuhopu honua o 80,000 mau ʻāpana e 2020 ma o Lyf a me kā mākou mau hōʻailona ʻē aʻe, hiki i kā mākou mau malihini ke koho maʻalahi mai kā mākou kōpili ākea ākea a puni ka honua. E hoʻomau mākou i ka hoʻāʻo ʻana i nā manaʻo hou e hopu i nā manawa mākeke a hoʻokiʻekiʻe i ka pae i kā mākou ʻike mea kūʻai aku e hōʻoia i ka paʻa ʻana o Ascott i kona poʻokela i ka ʻoihana.
ʻAʻole like me nā hale lawelawe maʻamau, e hoʻokele ʻia nā waiwai e Lyf Guards, nā millennials i noho ponoʻī iā lākou iho, nā luna kaiāulu, nā alakaʻi alakaʻi kūlanakauhale a me nā meaʻai, nā mea mālama bar a me nā mea hoʻoponopono pilikia. Hiki i nā Lyf Guards, nā malihini a me nā hoa hana ke alakaʻi i nā papa hana me nā mea hana kūloko, hackathons me nā mea hoʻomaka hoʻomaka kūloko a i ʻole nā kamaʻilio hou. Hiki i nā kama'āina ke helu i nā kono wale nō i nā ʻaha mele a me nā ʻaha mele kūloko.
Hoʻolālā ʻia e hoʻomaʻamaʻa i ka launa pū ʻana ma waena o nā malihini, loaʻa i kēlā me kēia waiwai Lyf kona ʻano ponoʻī me nā mea leʻaleʻa a me nā mea hoʻolālā quirky. E loaʻa iā lākou nā wahi kaiapuni 'Connect', nā wahi hana like i hiki ke hoʻololi maʻalahi i nā ʻāpana no nā papa hana a i ʻole nā hui kaiaulu. Hiki i nā kama'āina ke hele ma ka 'Wash & Hang' laundromat a pā'ani i kahi pō'ai Foosball i ka wā e kali ana i kā lākou holoi lole. ʻO ka 'Bond' social kitchen kahi e hiki ai i nā malihini ke hoʻomākaukau i nā meaʻai i kuke ʻia i ka home, e lawe i nā papa kuke a me ka launa pū ʻana me ke aʻo hou ʻana e pili ana i nā meaʻai honua mai nā kamaʻāina ʻē aʻe. Hiki i nā waiwai ʻo Lyf ke hoʻokomo i nā ʻāpana kiʻi kikohoʻe pāʻani a i ʻole nā lua pōpō nunui, nā huila hamster a me nā set Connect Four nui no nā keiki i waena o mākou.
Ke ulu wikiwiki nei ka nui o ka mākeke huakaʻi millennial a ʻo ka poʻe ma kā lākou mau makahiki 20 a me 30 e helu ʻoi aku ma mua o ka hapalua o ka poʻe hana ma 2020 1. Me nā huakaʻi millennial e hoʻolimalima ana ma mua o US $ 200 billion2 i kēlā me kēia makahiki, ua hoʻokipa mua ʻo Ascott i kahi helu nui o nā millennials. a e hoʻokō hou aku i ka ulu ʻana o ka noi me Lyf. ʻO ka hoʻomaka ʻana o ka hōʻailona hou e hele mai ma hope o ka makahiki o ka ulu kupaianaha no Ascott me nā ʻāpana he 10,000 i hoʻohui ʻia ma ka honua.
