A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
Ma kāna lumi lumi lumi ma IMEX ʻAmelika, "Ke hoʻoholo nei ʻoe i ka pilikia hewa?" ua hōʻike ʻo ia i ka poʻe i hele mai pehea e hoʻokokoke ai i kahi paʻakikī mai kahi hiʻohiʻona hou i mea e loaʻa ai nā manaʻo hou a me nā mea hou. Ua wehewehe ʻo Susan, nāna i hāʻawi i kahi papa noʻonoʻo noʻonoʻo noʻonoʻo ma ke Kulanui ʻo Harvard, "Ua ʻōlelo ʻo Einstein 'Inā loaʻa iaʻu kahi hola e hoʻoponopono ai i kahi pilikia, ua hoʻohana wau i 55 mau minuke e noʻonoʻo ai i ka pilikia a me ʻelima mau minuke e noʻonoʻo ai i nā hopena.'”
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Mai nā hiʻohiʻona hālāwai e hiki mai ana a hiki i ka poʻe e hiki mai ana i ka hālāwai. Ua hāʻawi ʻo Shawna Suckow, ka mea nāna i hoʻokumu iā SPIN: ka ʻOihana Hoʻolālā ʻOihana Nui, i kahi hālāwai ma nā mea hoʻolako: pehea e hoʻopili maikaʻi ai me nā mea hoʻolālā o kēia lā. Ua wehewehe ʻo Shawna pehea e "ʻoki ai i ka clutter" a kūkulu i nā pilina ma o nā hōʻike o nā mea kūʻai aku a me ke alo a me ke alo pūnaewele a me nā ʻōlelo aʻoaʻo hoʻomaʻamaʻa maikaʻi loa no ka kamaʻilio media.
ʻO ke kamaʻilio ʻana a me ka hoʻoulu ʻana i nā pilina i hoʻokumu i ke kumu o ka mea haʻiʻōlelo koʻikoʻi MPI Tami Evans. Ua paipai ʻo ia i ka poʻe i hele mai e apo i kā lākou "inner dork" ma ke ʻano o ka pilina maoli ʻana me nā kānaka a me ka hoʻonui ʻana i ka hana a me ka huahana. Ua ʻōlelo ʻo Tami i nā ʻelele e "hoʻopau i ka hemolele i ka hoʻomaha" no ka hoʻopili ʻana i ke ʻano a me ka makemake i kāna kīʻaha ikaika ʻO ka hapa piha o ia mea: hoʻoulu i ka manaʻo maikaʻi a me nā mākau palupalu paʻakikī. Ua paipai ʻia kāna ʻano aniani hapalua piha i ka poʻe hoʻolālā e hauʻoli a olakino hoʻi i ko lākou ola ʻoihana a pilikino.
Ua haʻalele ʻo ia i nā ʻelele me ka ikaika ma mua o ka lā hope o ka hōʻike e like me Joanne Dennison mai The Ordinary Success Project, ka mea i hele i ke kī nui, wehewehe:
“Ua hauʻoli ʻo Tami! Ua hōʻike ʻo ia i ka poʻe pehea e hoʻololi ai i kāna mau leka maikaʻi i kā lākou hana ma ka papahele hōʻike. He ʻōlelo ikaika ʻo ia - kūpono no kā mākou lā hope ma IMEX. "
Ke hana nei ʻo IMEX ʻAmelika ma ka Sands Expo a me Convention Center ma The Venetian® | ʻO ka Palazzo® Las Vegas mai ʻOkakopa 18-20, 2016, ma mua o Smart Monday, ʻOkakopa 17.
He hoa hana ʻo eTN no IMEX.
Waiho i ka manaʻo