Ua hoʻolaha ʻo Brand USA, ka hui kūʻai huakaʻi no ʻAmelika Hui Pū ʻIa, i ke koho ʻana i ʻelua mau lālā papa hou a me ke koho hou ʻana i ʻelua mau lālā e noho nei.
Hoʻohui ka poʻe i koho ʻia e ka papa hou i kahi hui o nā alakaʻi ʻoihana mākaʻikaʻi me kēlā me kēia me ka ʻike i koho ʻia ma nā ʻāpana kikoʻī o ka ʻoihana huakaʻi e like me: nā hale hōkele; hale ʻaina; ʻoihana liʻiliʻi a hale kūʻai paha a i ʻole i nā hui e hōʻike ana i kēlā ʻāpana; mahele huakaʻi; nā hiʻohiʻona a me nā leʻaleʻa; keʻena mākaʻikaʻi kūlana mokuʻāina; ʻaha kūkā o ke kūlanakauhale a me ka ʻoihana kipa; ea mokulele; ka halihali ʻāina a kai paha; a me ke kānāwai a me nā kulekele pili i ka malihini.
ʻO nā lālā i koho hou ʻia a i koho hou ʻia:
• Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts (new appointment, representing the attractions or recreations sector).
• Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University (new appointment, representing the passenger air sector).
• Andrew Greenfield, partner, Fragomen, Del Rey, Bernsen and Loewy, LLP (re-appointment, representing the immigration law and policy sector).
• Barbara Richardson, chief of staff, Washington Metropolitan Area Transit Authority (re-appointment, representing the land or sea transportation sector).
Ua hana ʻia nā koho e ke Kakauolelo Kalepa o ʻAmelika Hui Pū ʻIa ma ke kūkākūkā ʻana me ke Kakauolelo o ka Mokuʻāina a me ke Kakauolelo o ka Homeland Security e like me ka mea i hoʻolako ʻia ma ka Travel Promotion, Enhancement, and Modernization Act o 2014. Ua lilo kēlā me kēia koho i ka lā Dec. 1, 2016, no ka he ekolu makahiki.
“We are very fortunate to have talented newly appointed board members like Alice Norsworthy and Tom O’Toole joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for America,” said Tom Klein, president and CEO of Sabre Corporation and Brand USA board chair. “We are also pleased to have Barbara Richardson and Andrew Greenfield continue their capable service for another term. Finally, we thank Randy Garfield and Mark Schwab for their many years of service on the board of Brand USA. Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”
"Ke kakali nei mākou e hana pū me Alice a me Tom ma ke ʻano he lālā hou loa o ka papa alakaʻi o Brand USA. ʻO lāua ʻelua nā alakaʻi ʻoihana a hele mai nā hui hoa ʻelua i loaʻa a hoʻomau i ka hoʻohui ʻana i kā mākou kūleʻa, "wahi a Christopher L. Thompson, pelekikena a Luna Nui o Brand USA. "Hāʻawi kēlā me kēia i ka papa i kahi pae kūʻokoʻa o ka ʻike i ko mākou komo ʻana i ka pae aʻe o kā mākou hoʻomohala ʻana i ka hoʻoulu ʻana i ka hoʻokele waiwai o ka lāhui ma o ka hoʻokele ʻana i nā mākaʻikaʻi honua i USA. ʻO kā lākou mau hiʻohiʻona i hui pū ʻia me ka ʻike hoʻomau o Andrew lāua ʻo Barbara e lilo i waiwai waiwai no ka papa.
Ua hoʻomaopopo pū ʻo Thompson i nā haʻawina a nā lālā o ka papa i puka aku ʻo Mark Schwab, Luna Nui o Star Alliance Services GmbH; a ʻo Randy Garfield, hope pelekikena hoʻokō i hoʻomaha ʻia/ma mua, kūʻai aku a me nā hana huakaʻi honua, Disney Destinations, a me ka pelekikena o Walt Disney Travel Company. "Ua hāʻawi ʻo Randy lāua ʻo Mark i ke alakaʻi nui a me ke alakaʻi ʻana iā Brand USA mai ko mākou mau lā mua ma ke ʻano he hui kūʻai huakaʻi huakaʻi no ʻAmelika Hui Pū ʻIa," wahi a Thompson. "Mahalo mau loa mākou no kā lākou kūpaʻa a me nā hāʻawi mai ko mākou mau makahiki hoʻokumu a hiki i kēia lā, kahi i waiho ai i kahi hōʻailona maikaʻi mau loa i ka hui. Ma ke ʻano he lālā o ka papa hoʻokumu, ua kōkua kēlā me kēia i ke kūkulu ʻana iā Brand USA i ka mea e kū nei i kēia lā, a ke manaʻoʻiʻo nei au ʻo ke kumu a lākou i kōkua ai e hoʻokumu e lawelawe maikaʻi iā mākou i ko mākou ulu ʻana i ka wā e hiki mai ana.
E hui pū nā lālā o ka papa i koho hou ʻia a i hoʻopaʻa hou ʻia me nā lālā o ka papa o kēia manawa ma ka hui o ka papa alakaʻi e hiki mai ana ma Dec. 9, 2016, mai 11:00 AM EST a 12:15 PM EST.
I kēlā me kēia makahiki, hoʻolaha ʻo Brand USA i kekahi mau kahua kūʻai kūʻai a me nā papahana e hoʻonui i ka huakaʻi malihini kipa i ʻAmelika Hui Pū ʻIa a hoʻokele i nā kālā mākaʻikaʻi i nā kaiāulu ma nā mokuʻāina he 50, ka Apana o Columbia, a me nā ʻāina ʻelima, a me ka hoʻolaha ʻana. mākaʻikaʻi i, ma, a ma waho o nā ʻīpuka. No ka hoʻokō ʻana i kēia, hoʻohana ʻo Brand USA i kahi hui o ke kūʻai aku ʻana i ka brand, nā pilina lehulehu, nā huakaʻi kālepa huakaʻi, a me nā papahana kūʻai hui e hāʻawi i nā manawa no nā hoa o nā ʻano a me nā nui e komo ai.
Wahi a kahi noiʻi i hoʻokuʻu ʻia e Oxford Economics, i loko o nā makahiki ʻekolu i hala iho nei, ua hoʻonui ʻia nā hoʻoikaika kūʻai ʻana o Brand USA ma mua o 3 miliona mau malihini kipa honua i ʻAmelika Hui Pū ʻIa, e pōmaikaʻi ana i ka hoʻokele waiwai o ʻAmelika me kahi kokoke i $21 biliona i ka hopena o ka hoʻokele waiwai, i kākoʻo, ma ka awelika, 50,000 mau hana hoʻonui i ka makahiki.
ʻOiai ʻo ia ka helu ʻekahi o nā lawelawe i lawe ʻia aku no ʻAmelika Hui Pū ʻIa, kākoʻo ka mākaʻikaʻi i ʻAmelika Hui Pū ʻIa i kēia manawa i 1.8 miliona mau hana ʻAmelika (pololei a me ka pololei ʻole) a loaʻa nā pōmaikaʻi kokoke i kēlā me kēia māhele o ka hoʻokele waiwai o US.
