E ʻike iā Puerto Rico, ʻo ka Hui Kūʻai Kūʻai Kūʻai mua o Puerto Rico (DMO), i hoʻolaha ʻia i kēia lā ua like ka noi hale noho 2019 Q1 me nā pae 2017 Q1 he ʻumikumamāhā mau mahina ma hope o ka makani ʻino ʻo Maria, e hōʻailona ana i kahi wikiwiki o ka hoʻihoʻi ʻana no kahi huakaʻi. Ua piʻi ka nui o ka noi no nā hoʻolimalima kūʻokoʻa he 72 pakeneka mai nā pae 2017 Q1, e hōʻike ana i ka ulu nui o nā malihini1. Manaʻo ka wānana no ke koena o ka makahiki ʻoiai ʻo ke koena o 2019 e hoʻopaʻa ana i ka 24.1 pakeneka kiʻekiʻe ma mua o 2018 pae2. Manaʻo ʻia kēia e hoʻomau i ka piʻi ʻana no ka mea ʻo ka awelika o ka hoʻopaʻa ʻana i ka puka makani hiki mai ma kahi o 2.5 mahina.
“Ke nānā aku nei ʻo Puerto Rico me he moʻolelo hoʻi hou mai, a haʻaheo wau i ka ʻike ʻana i ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi o ka Mokupuni e pāʻani ana i kahi hana hōkū," wahi a Roger Dow, pelekikena a Luna Nui o ka US Travel Association. "Ua hōʻoia ʻo Discover Puerto Rico he mea koʻikoʻi ka lima kūʻai aku o kahi huakaʻi no ka huli kūleʻa."
eTN Chatroom: Kūkākūkā me ka poʻe heluhelu mai ka honua holoʻokoʻa:
"Ua aʻo nui mākou mai kā mākou mau hoa mākaʻikaʻi ma nā wahi ʻē aʻe i kū i ka pilikia, a ua kōkua ia i ka hoʻoikaika ʻana i kā mākou mau hana. Ua hōʻiliʻili mākou i nā ʻike a me nā ʻikepili mōʻaukala e pili ana i ka ʻike, a nānā pono i ka lawelawe ʻana o ka media i ka uhi hoʻihoʻi. Ua hoʻolālā mākou i kā mākou mau hoʻolālā e hōʻoia i nā hopena ikaika, "wahi a Brad Dean, Luna Nui o Discover Puerto Rico.
Mai kona hoʻomaka ʻana i Iulai 2018, ua hoʻomaka ʻo Discover Puerto Rico i kahi misionari e hoʻopaʻa i ka pono o Puerto Rico a me ka hoʻolalelale ʻana i kāna ʻoihana malihini kipa, e hāʻawi ana i ka Mokupuni e hoʻonui piha i kāna huahana huakaʻi waiwai a holomua ma ke ʻano he alakaʻi alakaʻi Caribbean. Hoʻokumu ʻo Discover Puerto Rico i kahi pahuhopu pōkole e hoʻokau i ka wikiwiki o ka hoʻihoʻi ʻana a hiki i nā pae ma mua o Maria ma ka makahiki ʻelua o ka ʻino. Ma muli o nā hopena Q2019 1, ua hoʻokō ʻo Discover Puerto Rico i kēia pahuhopu ma mua o ka mea i manaʻo ʻia, e hōʻike ana iā ia iho ʻo ia kekahi o nā kūleʻa mua o ka hoʻokumu pilikino ʻana.
"Ua hoʻokumu ʻia ka DMO e kau mua i ka huakaʻi a me ka hoʻokele waiwai, ma ka hōʻoia ʻana i ke kūpaʻa a me nā kumu kūʻai kūʻai maikaʻi loa i ka papa e hoʻonui i ka kipa ʻoihana a me ka leʻaleʻa," wahi a Dean. “He manawa hauʻoli kēia no ka ʻoihana malihini kipa o Puerto Rico, a he mea maikaʻi ke ʻike i ka holomua mua. Eia nō naʻe, ʻo kēia wale nō ka hana mua - ʻo kā mākou pahuhopu nui e kau i ka mana hoʻololi o ka huakaʻi e hana ma Puerto Rico ma ka pālua ʻana i ka nui o ka hoʻokele waiwai o nā malihini, e pōmaikaʻi ai nā kamaʻāina a me nā ʻoihana o ka Mokupuni, "wahi āna.
Ua holomua ka ʻoihana mākaʻikaʻi o Puerto Rico i ka manawa hoʻopaʻa. Loaʻa nā milestone hou aʻe:
• 2019 Q1 alakaʻi a me nā puke i loko o nā Meetings, Incentives, Conferences and Events (MICE) space mamao ma mua o 3-makahiki a me 5-makahiki awelika. Loaʻa i nā mea hoʻolālā hui ʻo Puerto Rico kahi koho maikaʻi loa i hāʻawi ʻia i ka maʻalahi o ka hana ʻana i ka ʻoihana ma ke ʻano he panalāʻau US a me ka hoʻowalewale i kahi huakaʻi Caribbean.
•Ke ulu nei ka ea ma na mokulele a pau. Uaʻikeʻo San Juan International airport (SJU) i ka piʻiʻana o ka 23.8 pakeneka o ka makahiki ma luna o ka makahiki i ka hoʻonuiʻana i ka ea i ka hapaha mua o 2019 i hoʻohālikelikeʻia me nā mahina muaʻekolu o 2018. He hōʻailona ikaika kēia o ka uluʻana, no ka mea,ʻoi aku ka nui o nā mea lawe e hoʻonui i ka hiki a hoʻonui. ala hou.
•Ua haki nā moʻolelo o ka ʻoihana holo moku o Puerto Rico. Hōʻike ka helu o Ianuali 2019 i ka piʻi ʻana mai nā makahiki i hala aku nei he 28.9 pakeneka o nā malihini kipa i ke awa a he 56.6 pakeneka ka piʻi ʻana o nā poʻe holo holo moku homeport i hoʻohālikelike ʻia me Ianuali 2018.
• Aia ma kahi o 156 mau hōkele e ʻae ana i ka hoʻopaʻa ʻana. Hāʻawi nā hoʻolimalima wā pōkole i nā huakaʻi ma mua o 8,000 mau koho ma ka mokupuni holoʻokoʻa a me nā mokupuni ʻo Vieques a me Culebra.
ʻO nā hui huakaʻi nui pūnaewele e like me Priceline, Kayak a me Expedia Group ua hōʻike pū aku i ka lehulehu i ka piʻi ʻana o ka noi no ka noho ʻana ma ka Mokupuni. Ua hōʻike ʻo Priceline e piʻi ana ka helu ʻana o ka lumi pō i ka 125 pakeneka ma Q1. Ua kālailai ʻo Kayak.com i ka huli ʻana o ka Spring Break ma nā mokuʻāina he 50 a ʻike i ka piʻi ʻana o ka huli ʻana he 115 pakeneka i hoʻohālikelike ʻia me 2018. ʻO ka wahi wela i ʻimi pinepine ʻia ma 30 mai 50 mau mokuʻāina ʻo San Juan. ʻO nā hōʻike ʻikepili hou loa a Expedia Group i hoʻonui ʻia ka noi e 440 pakeneka a me 40 pakeneka, i ka Q4 2018 i hoʻohālikelike ʻia i ka manawa like ma 2017.
I Iulai o 2018, ua hoʻomaka koke ʻo Discover Puerto Rico i kahi kaʻina hana repositioning e hōʻoia i ka hopena koke i ka hoʻokele waiwai malihini. I ka hoʻokokoke ʻana o ka hui i ka makahiki hoʻokahi o ka makani ʻino ʻo Maria, ua hoʻokūkū kāna huakaʻi #CoverTheProgress i ka media e nānā i ka holomua maikaʻi o ka ʻoihana mākaʻikaʻi. ʻO kahi neʻe wiwo ʻole i lawe mua ʻia e kahi huakaʻi i kū i ka pilikia, ua hoʻololi ka hoʻolaha i ka manaʻo o Puerto Rico, e waiho ana i ka Mokupuni i ka hoʻonohonoho noʻonoʻo o nā huakaʻi a me nā mea hoʻolālā hālāwai. Ua hoʻoikaika ka hui i kahi Google Content Initiative, e hoʻohou a hoʻomaikaʻi i nā waiwai ʻike i loaʻa i ka poʻe huakaʻi ma ka pūnaewele.
I ka Q4 o 2018, ʻike ʻo Discover Puerto Rico i ka hoʻopaʻa ʻana i nā hōʻoia ʻaoʻao ʻekolu ma o ka media a me nā influencers, e hoʻolaha i ka ʻōlelo o nā makana a Puerto Rico. ʻO ka loaʻa ʻana o ka helu #1 ma ka papa inoa ʻo The New York Times "52 Places to Go", ma waena o nā hoʻomaikaʻi kaulana ʻē aʻe i loaʻa, ua kōkua i ka mokupuni e lilo i hoʻokahi o nā wahi wela loa e kipa aku ai i ka makahiki 2019. ʻO "Hamilton" a me ka Hōʻikeʻike ʻO kēia pō e hoʻokani ana i ka hanana kūikawā a Jimmy Fallon ma Puerto Rico, i hui pū ʻia me ka hoʻoikaika ikaika e hoʻonoho iā Puerto Rico ma ke ʻano he huakaʻi kūpono no ka Spring Break, ua kōkua i ka hoʻoulu ʻana i ka manawa i mua.
ʻO ka mahina i hala iho nei, ua hoʻokumu ʻo Discover Puerto i kahi hōʻailona hōʻailona hou, me kahi hōʻailona hou, a me kahi pūnaewele i hoʻoponopono hou ʻia, e hōʻike ana i nā ʻike ikaika i hoʻolālā ʻia e hoʻokipa i nā malihini ma nā ʻano kikohoʻe āpau. A i ka pule i hala aku nei, ua hoʻokumu ka hui i kahi hoʻolaha hōʻailona hou i kapa ʻia ʻo "Have We Met Yet?" Hoʻokomo hou ka hoʻolaha hou iā Puerto Rico i ka honua a huki i ka hoʻoikaika ʻana mai ka moʻomeheu kūʻokoʻa a me nā makana kūlohelohe o ka Mokupuni - me kona mau puka hōʻailona, ke ʻano hoʻokipa a me ka hoʻokipa ʻana o kona poʻe, a me kona kūlana ʻāina ma ke ʻano he panalāʻau o ʻAmelika i kūpono i ka hema o ka ʻāina nui.
"ʻOliʻoli mākou i ka ʻike ʻana i ka hopena o nā hana a DMO i ke kaiāulu kūloko. Loaʻa iā Puerto Rico kahi manawa kūpono e hoʻokiʻekiʻe i kona kiʻekiʻe, ma ka honua holoʻokoʻa, a ʻo ka hoʻomaka wale nō kēia, "wahi a Leah Chandler, CMO o Discover Puerto Rico.
Through research, innovation, collaboration and best-in-class marketing practices, Discover Puerto Rico continues to work with industry stakeholders and destination leaders to promote Puerto Rico as a premier global destination. The Island was recently selected as the host destination for the upcoming World Travel and Tourism Council (WTTC) 2020 Global Summit – further evidence that Puerto Rico’s tourism industry is thriving.
